Marketing Plan, April, 2007

Updated April 18, 2007

During the April 18, 2007 public School Board meeting, Liz Margolis described the pathetic marketing effort aimed at attracting new students to the AAPS system. We know that administrators, with the help of the Board, invented numbers to say the new high school was necessary, despite the fact that there was no way to pay to operate and maintain it (OM).

Since the district only has state dollars to pay for the OM budget, the more students the more money. Now that the district is in a $20 million dollar hole due to mismanagement and deception, and cuts have been made that will increase rather than decrease class size, the district has no choice but to try to cram yet more students into the classes and the schools.

And how do they plan to do this? By having the head of the district's PR program, a webmaster and a secretary develop a marketing plan. The $50,000 budget goes to some Michigan State students in a marketing program to develop what Trustee Patalan calls "sharp graphics."

	Fighting Mismanagement in the Ann Arbor Public Schools District "If they can get you asking the wrong questions, they don't have to worry about answers" — Thomas Pynchon

Main Archives Page (New High School) Environment Land Use Traffic School size Demographics Safety Archaeology Alternative sites In the News About CRS Write a letter ! Contact Us Home Page	The Marketing Plan Updated April 18, 2007 During the April 18, 2007 public School Board meeting, Liz Margolis described the pathetic marketing effort aimed at attracting new students to the AAPS system. We know that administrators, with the help of the Board, invented numbers to say the new high school was necessary, despite the fact that there was no way to pay to operate and maintain it (OM). Since the district only has state dollars to pay for the OM budget, the more students the more money. Now that the district is in a $20 million dollar hole due to mismanagement and deception, and cuts have been made that will increase rather than decrease class size, the district has no choice but to try to cram yet more students into the classes and the schools. And how do they plan to do this? By having the head of the district's PR program, a webmaster and a secretary develop a marketing plan. The $50,000 budget goes to some Michigan State students in a marketing program to develop what Trustee Patalan calls "sharp graphics."